At some stage you may have been thinking of building an opt in list. This is a lot easier than what most people think. However, most people are daunted by this task.
You need to setup a squeeze page, then your autoresponder and then create a pdf file that you can download. So there is some work work involved. Don't try and be perfect the very first time you do it. Just setup something basic to get the system working and improve it later on.
Now let us look at the top 3 reasons why you would want to build an opt in list.
1) Very few people will actually buy from your sales page the very first time that they view it. Usually they need to see your offer at least seven times before they will decide to buy it. So if you do not capture their contact details you will lose a lot of business.
2) By capturing the name and email address will allow you to market over and over again to your prospects. It takes a lot of work to drive traffic to your website. If you are using pay per click adverts or ezine advertising then it is very expensive. So you need to maximize your lead generation that you can generate repeat traffic by sending your email offer with a link to your sales letter.
3) The key to becoming wealthy online is building a very responsive opt in list that responds to your email offers that will allow you to get wealthy online. This fundamentally means building a relationship with your subscribers.
I think that after you read these reasons if you are interested in running a successful internet business you will want to to start building an opt in list.
Monday, August 27, 2007
Google was the first company to make serious money out of selling advertising services on the Internet, with a service called Google AdWords. Prior to AdWords, the basic model of advertising on the internet was based off of the display rate and frequency. You paid a certain amount per thousand impressions, and it ran like magazine advertising.
Google AdWords changed this; you only paid for the display of your advertising that a customer clicked on. AdWords, coupled with Google's search engine popularity, redefined marketing on the Internet. The other major benefit (beyond a nearly unheard of "Pay for what's actually gotten") is that AdWords tend to get targeted searchers.
Making AdWords work for you is a little bit trickier, as an affiliate marketer. You want the clicks to hit your web site, not your vendor's web site; you want the customer to go through your squeeze page (a simple form that asks them for their email address) before directing them through your affiliate link to your vendor's site. To make this work in your favor, you have to understand how AdWords work.
First, pick AdWords that are short - one to three words, tops. Don't forget to pick a couple of common mis-spellings of the word you're running with. Second, make sure that the place where the pay per click advertising takes the customer is optimized for humans as much as it is for Google's search engine algorithm. In particular, a bare "squeeze page" will quickly get your AdWord rates skyrocketing, because of how Google ranks pages and sorts by "relevant content".
Next, make sure your content remains fresh. People are looking for information on the Internet, and you need to provide enough information so that the person who hits your site feels that they've spent their time well. While you need your AdWord to appear in your site for search engine optimization, make sure that it shows up in complete sentences, and with not much more than 3% density. More than 3% density (3% of the words being the same turn of phrase) will cause Google to think that you're gaming the system - and they'll be right.
Finally, once you get people on your list, don't forget the basics of relationship building with your readers. Give them updated content at least weekly, so that they have a solid reason to come back every week, and will expect your newsletter in their inbox. You want repeat visitors, and repeat buyers to make your business thrive, and for that, you need to give them a reason to keep coming back to the web site. (This is also why it's important to have multiple vendors that you're affiliated with, so that you can run out new content every week to broadcast to people who're already on your list.)
Pay Per Click advertising can generate a lot of traffic for you for minimal cash outlays. Use it to build the business you've been dreaming of
Google AdWords changed this; you only paid for the display of your advertising that a customer clicked on. AdWords, coupled with Google's search engine popularity, redefined marketing on the Internet. The other major benefit (beyond a nearly unheard of "Pay for what's actually gotten") is that AdWords tend to get targeted searchers.
Making AdWords work for you is a little bit trickier, as an affiliate marketer. You want the clicks to hit your web site, not your vendor's web site; you want the customer to go through your squeeze page (a simple form that asks them for their email address) before directing them through your affiliate link to your vendor's site. To make this work in your favor, you have to understand how AdWords work.
First, pick AdWords that are short - one to three words, tops. Don't forget to pick a couple of common mis-spellings of the word you're running with. Second, make sure that the place where the pay per click advertising takes the customer is optimized for humans as much as it is for Google's search engine algorithm. In particular, a bare "squeeze page" will quickly get your AdWord rates skyrocketing, because of how Google ranks pages and sorts by "relevant content".
Next, make sure your content remains fresh. People are looking for information on the Internet, and you need to provide enough information so that the person who hits your site feels that they've spent their time well. While you need your AdWord to appear in your site for search engine optimization, make sure that it shows up in complete sentences, and with not much more than 3% density. More than 3% density (3% of the words being the same turn of phrase) will cause Google to think that you're gaming the system - and they'll be right.
Finally, once you get people on your list, don't forget the basics of relationship building with your readers. Give them updated content at least weekly, so that they have a solid reason to come back every week, and will expect your newsletter in their inbox. You want repeat visitors, and repeat buyers to make your business thrive, and for that, you need to give them a reason to keep coming back to the web site. (This is also why it's important to have multiple vendors that you're affiliated with, so that you can run out new content every week to broadcast to people who're already on your list.)
Pay Per Click advertising can generate a lot of traffic for you for minimal cash outlays. Use it to build the business you've been dreaming of
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